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2020 2 Book Promotion


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Football is evolving rapidly. Defenses are accelerating their ability to adapt to the no-huddle tempo, the full-field passing attack, and RPO advancements of the modern Offensive passing game. The Offense must adapt or get left behind.

Fortunately, the R4 System continually advances, making an already proven equalizer the decisive weapon to fast-track Offensive adaptability against the modern warfare of Defense. Dub Maddox picks up where he left off with Headset to Helmet. In Adapt or Die, he provides an R4 field manual for coaches and players that provides fundamental tools to improve timing and space creation. Then he reveals how to implement new R4 scheme strategies that drive adaptability through simplicity.

In this book you will learn how to:

  • Maximize drop-time advantages with a “toolbox” of quarterback under-center and shotgun drop
  • Increase route-side space advantage with a “toolbox” of wide receiver releases
  • Apply and execute specific route techniques for the Rhythm, Read, Rush and Release families
  • Reduce the number of concepts carried into the game by creating plays within a pass play
  • Apply progression platforms that accelerate adaptability for any concept


Technology is changing football. In the history of the game, it has never been easier to gather scheme and strategy information. Top secret plays, game plans, and play call sheets that were once reserved for coaches at the highest-level can easily be found on the internet. Analytics and algorithms fed into super machines are challenging the thought process of traditional game plan and play calling theory. However, the surge of information that is meant to help human decision-making is harming it. Dub Maddox continues the journey from Headset to Helmet and Adapt or Die. In What is Open? he shows coaches and players simple game planning and play calling process that accelerates answers in finding “open.”

In this book you will learn how to:

  • Identify key frames of reference that read the reality of space advantage.
  • Structure mental models that develop an intuition of open space.
  • Implement three core run and pass scheme strategies that every play should possess.
  • Include different personnel and formations to increase structural strain on a defense.
  • Implement progression platforms that sequence plays into a storyboard format.
  • Advance the ability to game plan an opponent using the R4 grid.
  • Apply concept grids into a workflow that becomes the R4 play call sheet. …and much more.


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